Mæna is a yearly magazine about graphic design in Iceland, published by the Department of Design and Architecture—Visual communication, Iceland Academy of the Arts. Each year has its own theme, and for the 2014 issue Mæna dealt with technology. Designers, academics and students wrote articles on subjects ranging from electronics of the past to dreams of the far future. Graphic design is technology-dependent, and often makes technology more accessible. Our intention was to express this in a clear, creative and innovative manner.
The team consisted of 17 students, editor Dóra Ísleifsdóttir and creative directors Birna Geirfinnsdóttir and Lóa Auðunsdóttir. We wanted the magazine itself to be a comment on the designer’s toolkit, using methods such as laser cutting and folding techniques while abstaining from glue and traditional binding methods.
Mæna was published in 500 copiesand hand-bound by the team.
My role in the publication and design of Mæna was to organize the articles, to oversee layouting of most articles, detail typography, to collect illustrations from illustrators and to make one myself.
Set in Apercu and Adobe Caslon
Printed on Munken Polar, Colorit and Chromolux
Printed by Oddi